Owner's guide · updated 2026
Since 1 May 2026 the rules changed: owners can no longer advertise directly without a licence, and every ad needs a verifiable licence number. This guide explains what changed and how to list compliantly — in plain language.
General educational material, not legal advice. The official regulation text is published by REGA.
Since the new rules took effect on 1 May 2026, every real-estate ad requires an advertising licence. A private owner does not issue it directly — the compliant path is through a FAL-licensed broker or a licensed platform that issues it on their behalf. See the Real Estate General Authority (REGA) for the official text.
A per-advertisement licence whose number must appear in the ad itself, so any buyer can verify it through REGA's services. An ad with no visible licence number is non-compliant.
Substantial — up to SAR 200,000 for individuals and up to SAR 1,000,000 for platforms, doubling on repeat violations. Exact figures and cases are in the official regulation text at REGA.
Sign a documented brokerage agreement with Damj (a FAL-licensed broker); Damj issues the advertising licence on your behalf and shows its number on the listing with a one-click verification link. Zero seller commission.
No. Listing through Damj is free for the owner with zero seller commission — Damj's published commission is paid by the buyer and only falls due after the deal completes.
Existing ads fall under the same rules. The safe move is to take the unlicensed ad down and relist through a compliant channel — contact us and we arrange it.